If you’re a business owner who wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

If you’re a business owner who wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

 

• Use Google Analytics 4 properties.
• Use Firebase.
• Use Google Marketing Platform.
• Use Universal Analytics properties.