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AI-powered Shopping Ads Certification Exam Answers

AI-powered Shopping Ads Certification Exam Answers

 

Exam answers: https://skillshop.docebosaas.com/learn/courses/8448/ai-powered-shopping-ads-certification

 

Questions:

  1. What are two ways that Shopping ads can help retailers connect with potential shoppers? Choose two.
  2. You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images and YouTube. In this scenario, what's a benefit that you gain with Performance Max?
  3. What's automatically optimised with a Performance Max campaign?
  4. What are free product listings?
  5. You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping ads and would like to track performance by product category (e.g. clothing) and gender. The client is passing the required and optional attributes for clothing in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
  6. You're building a product feed for a client who is new to Shopping ads, and you notice that the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
  7. You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What is a benefit of Shopping ads?
  8. What are three ways that you can help to build a better consumer experience to drive action? Choose three.
  9. Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
  10. How does Google enforce policy violations?
  11. What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?
  12. Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
  13. What are two commonly used programmes in Google Merchant Center? Choose two.
  14. Where would you go to opt in to the Product ratings programme?
  15. What are three benefits of a Performance Max campaign? Choose three.
  16. You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
  17. You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
  18. What are the three main components of Google's policy mission statement? Choose three.
  19. In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
  20. What goal in a Performance Max campaign will help you get new customers?
  21. When do you pay for a Shopping ad?
  22. What's an example of an online sales goal?
  23. How does Google Merchant Center interact with Google Ads?
  24. Which basic website requirement must everyone follow in order to advertise on Shopping ads?
  25. What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?
  26. You've owned a successful online retail business for 10 years. Recently, shopping behaviour has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.
  27. What marketing objective does Performance Max for Retail use?
  28. Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
  29. What are two ways that your shoppers can check out when purchasing an item? Choose two.
  30. You work at a global company that delivers products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  31. Which category type does irresponsible data collection fall under in the Google Ads Policy?
  32. How are Shopping ads created?
  33. A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for clothing, but they're not sure how to structure the title in the feed. Which structure would you recommend?
  34. You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  35. Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
  36. You're setting up a product feed in Merchant Center for the first time, and you realise that you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
  37. What configuration do you need before you can launch a Performance Max campaign?
  38. How do Performance Max campaigns work?
  39. What's an example of an omnichannel goal?
  40. What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
  41. What are two features of a Standard Shopping campaign? Choose two.
  42. What's the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
  43. What are three ways that Shopping ads have helped you reach your goals? Choose three.
  44. In which three places can standard Shopping ads appear? Choose three.
  45. What's the purpose of attributes in the product feed?
  46. You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
  47. You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
  48. What's the purpose of product groups in a Shopping campaign?
  49. You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
  50. You're in the process of creating a Google Merchant Center account and realise that you don't have a refund policy. Your company does not allow refunds. What should you do next?

 

 

You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?

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You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?

 

  • Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so that it’s readily available.
  • Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
  • Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state the policy on the footer of the website so that it’s readily available.
  • Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so that it’s readily available.

 

You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

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You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

 

  • Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
  • Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

 

What’s the purpose of product groups in a Shopping campaign?

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What’s the purpose of product groups in a Shopping campaign?

 

  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.

 

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

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You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

 

  • Manual Max CPC
  • Maximize Clicks
  • Enhanced CPC
  • Target Return On Ad Spend (tROAS)

or

  • Maximise clicks
  • Target return on ad spend (tROAS)
  • Manual max. CPC
  • Enhanced CPC

 

You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

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You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

 

  • Sales
  • Website traffic
  • Lead
  • Awareness