Display & Video 360 Certification Exam Answers

Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?

• They should set up custom bidding.
• They should set up instant reporting.
• They should set up attribution modeling.
• They should set up conversion tracking.

You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

• Viewability targeting
• Optimized targeting
• Demographic targeting
• Device targeting

Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?

• Set the campaign to run ads that are 15-, 30-, and 60-seconds long.
• Set up the campaign to add brand safety targeting to all line items.
• Set the campaign to limit the inventory to a particular device.
• Set the campaign to purchase CTV app inventory through both deals and open auction.

What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

• Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
• Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.
• Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
• Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

• Check for incoming bid requests.
• Check for potential reach issues.
• Check the line item for potential targeting issues.
• Check that your deal complies with publishers.

Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

• Optimize for clicks
• Optimize for creative rotation
• Optimize for conversions
• Optimize for time spent on-screen