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Google Ads Display Certification Exam Answers

Google Ads Display Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/10345/google-ads-display-certification

 

Questions:

  1. Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
  2. What is a key benefit of display campaigns?
  3. Ken sees a high level of success from his display campaigns and wants to take performance to the next level with the help of Dynamic Remarketing. How can Dynamic Remarketing benefit him?
  4. Loretta is the advertising director for a large meal kit company. She's setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?
  5. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
  6. If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
  7. Quinn recently launched a display campaign for his women's clothing shop. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
  8. Brian's desired audience isn't covered by the segments that in-market audiences offers. What's another suitable option that Brian could choose to help him influence potential customer consideration?
  9. Of the ad formats available on the Google Display Network, which one will automatically adjust its presentation to best fit the available space on the page?
  10. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
  11. What does Performance Planner do automatically?
  12. Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his display campaign?
  13. What's one benefit of using responsive display ads?
  14. What's a key benefit of responsive display ads?
  15. Ben is currently managing a campaign that has a total investment of £7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of £5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  16. Catherine received a significant amount of traffic to her online pet shop after launching her display campaign. Unfortunately, many visitors to her online shop didn't make a purchase. When creating a new display campaign, which marketing objective should Catherine choose in order to re-engage these visitors?
  17. How does Google display ads grow marketing results for advertisers?
  18. What's a characteristic of responsive display ads?
  19. Gavin is creating a Google display ads campaign to help grow sales for his online clothing shop. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin's marketing goals?
  20. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  21. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  22. Jacob's physical toy shop relies on offline metrics such as shop visits and in-store sales. He has heard that there are specialist campaign types that can help him to meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
  23. What are two reasons why a marketer might use responsive display ads? Choose two.
  24. Felix wants to start showing his Google display ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two)
  25. When should you use responsive display ads?
  26. An agency is interested in using automation to manage their Google display campaigns more effectively. What's one automation model that display campaigns provide?
  27. Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose three)
  28. Jasmine is the director of marketing for a chain of clothing shops. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
  29. What's provided by responsive display ads?
  30. What are two benefits of automated bidding? (Choose two)
  31. Marie is a marketer trying to maximise specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
  32. Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages that Performance Planner offers Rebecca? (Choose two)
  33. What can Performance Planner recommend?
  34. A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return on investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
  35. Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and wants to use Google display ads to drive sales. Which feature of Google display ads will help Brian to achieve his business objectives?
  36. You choose 'Influence consideration' as your marketing objective and the Similar Audiences targeting option for a Google display ads campaign. In Google display ads campaigns, what are Similar Audiences built from?
  37. Lucy is creating a new display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two)
  38. Which statement is true about the value of Google display ads?
  39. Trevor owns a manufacturing business that makes specialist hiking and rock-climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?
  40. A retailer owns a large online business selling antiques. They want to create a display campaign. What are two of the three inputs that they must supply to create a display campaign? Choose two.
  41. What are two ways in which Google Ads can fuel your business goals? (Choose two)
  42. Maria has been told that she should use Performance Planner on a monthly basis. Why should she do so?
  43. An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She's trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.
  44. Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
  45. Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
  46. Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen to reach her marketing objective?
  47. Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
  48. What are two examples of the types of audiences that you could reach when using affinity audiences as a targeting option? (Choose two)
  49. Which two statements are true about the use of targeting options to optimise a Google Ads campaign? (Choose two)

 

 

You’re creating a storyboard for a video ad and you’re optimising for view completions.Which of the following is a way to hook and sustain attention?

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You’re creating a storyboard for a video ad and you’re optimising for view completions.Which of the following is a way to hook and sustain attention?

 

  • Use engaging pacing and tight framing.
  • Build suspense with a slow pace to start.
  • Keep visuals low contrast to avoid overwhelming viewers.
  • Set up scenes to be zoomed out so that viewers can see all story elements.

 

Which two statements are true about the use of targeting options to optimise a Google Ads campaign? (Choose two)

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Which two statements are true about the use of targeting options to optimise a Google Ads campaign? (Choose two)

 

  • Employment targeting allows you to serve ads only to people who work in a specific field.
  • Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  • Device targeting allows you to reach customers on any device: desktops, tablets and smartphones.
  • Location targeting allows ads to be served in the specific geographic locations that you choose.

 

Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

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Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

 

  • Image ads and dynamic ads
  • Shopping ads and remarketing ads
  • Video ads and call-only ads
  • AMPHTML ads and image ads

 

Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen to reach her marketing objective?

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Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen to reach her marketing objective?

 

  • By building a social following, improving customer engagement and driving larger transactions.
  • By tracking website traffic, improving customer service and driving longer customer interactions.
  • By getting her ad in front of the right people, in the right place, at the right time.
  • By getting her ad to the people she selects, based on automated marketing objective tracking.