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Campaign Manager 360 Certification Exam Answers

Campaign Manager 360 Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/10465/campaign-manager-360-certification-exam

 

Questions:

  1. A client would like to better understand how Campaign Manager 360 works. What's the correct order of steps that you'd use to describe Campaign Manager 360's process?
  2. Your client wants to run their trainer campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications. How should you traffic this campaign?
  3. When should an advertiser, who's using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?
  4. A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?
  5. Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the shop for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
  6. You're working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?
  7. Within Campaign Manager 360, what are the components of each account?
  8. Your client is an advertising agency that manages multiple clients across various categories. How should they structure their Campaign Manager 360 instance(s) to make sure that there's simple transferability?
  9. A national trainer company wants to see if their ad appeared outside the geographic target. What's a good way to view metrics for the geographic brand safety target?
  10. You're ready for your tennis shoe campaign to launch. What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
  11. An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there's an error occurring. What may have caused the error?
  12. What's a key differentiator of Campaign Manager 360?
  13. Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
  14. You're working with a paper company that has multiple creatives for their upcoming card stock campaign. Which product works with Campaign Manager 360 to ensure the seamless integration of creatives?
  15. Your client wants to measure users' ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
  16. Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimised and may be already appearing across mobile websites. What's the first thing that they should check within their Campaign Manager 360 account to ensure delivery?
  17. Your colleague has a campaign running across multiple platforms including mobile web, mobile app and desktop web. When they review their campaign, they notice that mobile-specific metrics aren't appearing. What could be the reason for this error?
  18. Which types of digital marketing roles most commonly use Campaign Manager 360?
  19. You're working with a clothing brand that's launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
  20. Your client, who owns a vegan foods online shop, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?
  21. What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
  22. Your client would like to measure how many new users are seeing their campaign. They'd like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
  23. A PC accessories retailer has decided to add a new 640x480 MP4 video ad placement to their in-stream video campaign. In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
  24. You're working with a national flower distributor to plan desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?
  25. In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
  26. Your new client's business has a home decor division and a construction division. Since this is the first time that you're working with them, you'll need to set up their Campaign Manager 360 network so that they're able to separate their divisions while also being able to see a holistic view of their company.n n What kind of setup will allow for this differentiation?
  27. You're working with a clothing distributor that's launching a new line of scarves. They're running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?
  28. When scheduling creatives within Campaign Manager 360, what's one thing that you need to do to make sure an appropriate ad will run every time?
  29. What can Floodlight tags do within Campaign Manager 360?
  30. After setting up separate child advertisers for your client, what's the next step to prepare your client's account in Campaign Manager 360?
  31. You're working with an online car hire agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They're comfortable with coding. What solution would you recommend to meet their needs?
  32. Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives. At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
  33. Where in the Google Marketing Platform can you manage connections across a number of its products?
  34. When looking within Campaign Manager 360 at a campaign, what components would you find?
  35. Which platforms allow for native integrations with Campaign Manager 360?
  36. Within Campaign Manager 360, what type of verification settings will tell you if your ad ran beside content not suitable for your brand?
  37. Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They're using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?
  38. You're working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?
  39. A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360. What four options are available to them?
  40. You're working with a movie production company on their latest release. They want to make sure that their display ads appear in locations ideal for your brand. What level in your Campaign Manager 360 account settings will you need to navigate to?
  41. Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
  42. Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video benchmark should you review within Campaign Manager 360 reporting?
  43. A clothing company is launching a baseball kit line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what's the first thing that they should do?
  44. An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser. Which ad inventory options should they select?
  45. A national pet food shop is running a campaign across desktop, mobile phones and tablets. They want to determine which devices their ads have appeared on. Which report should they review?
  46. A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?
  47. A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organisation has the ability to send the Campaign Manager 360 tags to advertisers?
  48. What are the key inputs for conversion attribution after third-party cookie deprecation?
  49. A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

 

 

Ruth is a marketer at GraphicMagic, a user-focused organisation. Ruth has been advised to establish a relationship with the development team at GraphicMagic. Why is it important, at a user-focused organisation such as GraphicMagic, for marketers to establish relationships with developers?

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Ruth is a marketer at GraphicMagic, a user-focused organisation. Ruth has been advised to establish a relationship with the development team at GraphicMagic. Why is it important, at a user-focused organisation such as GraphicMagic, for marketers to establish relationships with developers?

 

  • To understand the constraints that limits developers when they’re building a site or app
  • To encourage developers to implement marketing-related changes quicker than usual
  • To build morale within the organisation and, in turn, promote a supportive work environment
  • To gain assistance from the developers when it comes to creating content on Google Ads

 

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

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A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

 

  • Tablet fitness news aggregation app
  • Mobile website for running enthusiasts
  • An exercise and health monitoring app
  • Desktop website for exercise news

 

A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organisation has the ability to send the Campaign Manager 360 tags to advertisers?

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A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organisation has the ability to send the Campaign Manager 360 tags to advertisers?

 

  • Agency creative planner
  • Agency administrator
  • Agency media planner
  • Agency trafficker

 

A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?

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A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?

 

  • Standard report and Floodlight report
  • Floodlight report and Reach report
  • Floodlight report and Summary report
  • Standard report and Reach report

 

A national pet food shop is running a campaign across desktop, mobile phones and tablets. They want to determine which devices their ads have appeared on. Which report should they review?

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A national pet food shop is running a campaign across desktop, mobile phones and tablets. They want to determine which devices their ads have appeared on. Which report should they review?

 

  • Standard report with cross-device conversion dimension
  • Standard report with same-device conversions dimension
  • Standard report with platform type dimension
  • Standard report with environment type dimension