Search Ads 360 Certification Exam Answers

If your customer’s business objective is to maximise conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

• Target return on ad spend (tROAS)
• Target cost per acquisition (tCPA)
• Budget bid strategies for conversions
• Budget bid strategies for clicks

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

• One conversion cycle
• Four conversion cycles
• Two to three conversion cycles
• Five to six conversion cycles

What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

• Bulksheets
• Conversions
• Templates
• Rules

Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency – but they can’t see all their campaigns. What’s one reason why this might be happening?

• Some accounts are managed within manager accounts, and you have campaign access.
• All accounts are managed within campaigns, and you have campaign-only access.
• All accounts are managed within sub-manager accounts, and you have sub-manager account access.
• Some accounts are managed within manager accounts, and you have sub-manager account access.

What are three key functionalities of Search Ads 360?

• It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products.
• It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts.
• It provides granular insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and provides a single platform for managing campaigns.
• It provides insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and has deep integrations across other Google products.

or

• It provides granular insights across accounts; creates, manages and reports on campaigns, ad groups and keywords across multiple advertiser accounts; and provides a single platform for managing campaigns.
• It provides insights across accounts; creates, manages and reports on campaigns, ad groups and keywords across multiple advertiser accounts; and has deep integrations across other Google products.
• It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages and reports on campaigns, ad groups and keywords across accounts.
• It provides granular insights across an account; uses AI to provide insights into user behaviour and identify trends over time to customise campaigns; and has deep integrations across other Google products.

Your customer, a health and wellness organisation, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?

• They can use labels.
• They can use custom dimensions.
• They can use automated rules.
• They can use templates.