Diane is explaining to their client SushiZoo that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the ‘messy middle’ include?

Diane is explaining to their client SushiZoo that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the ‘messy middle’ include?

 

• The exploration and action phase
• The initial search and exploration phase
• The exploration and evaluation phase
• The initial search and action phase