Martha is the marketer for Circus.com. They’ve patterned the design of their website after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as they hoped. They’re asking you for advice to improve the marketing effectiveness of their website. What advice would you give to Martha to make their site more successful?
- Provide a way for users to leave and read reviews from other customers.
- Focus on changes that improve the user satisfaction of the site.
- Broaden the scope of products offered on the site.
- Remove all flash content and switch fully to HTML5.