A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test could you recommend?

A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test could you recommend?

 

• Use Go-dark with the budget of the new media strategy treatment group while the control group remains the same.
• Use 5% Treatment to test gradual budget increments in the new media strategy while the control group remains the same.
• Use heavy-up treatment group to increase the budget of the new media strategy while the control group remains the same.
• Use Holdback treatment group to test the new media strategy while the control group remains the same.

or

• Use the heavy-up treatment group to increase the budget of the new media strategy whilst the control group remains the same.
• Use the 5% treatment to test gradual budget increments in the new media strategy whilst the control group remains the same.
• Use the holdback treatment group to test the new media strategy whilst the control group remains the same.
• Use go-dark with the budget of the new media strategy treatment group whilst the control group remains the same.