How does Google display ads grow marketing results for advertisers?
- It harnesses best-in-class signals to place ads against the most relevant content.
- It determines a user’s primary marketing objective and enables the features that will best achieve it.
- It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.