What kinds of factors contribute to an optimisation score recommendation being surfaced in an account?
- When advertisers need to expand their business objectives, recommendations are surfaced.
- The results of algorithms that identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
- Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
- Every type of recommendation is surfaced for every individual and manager account.