When you view a User acquisition report and a Traffic acquisition report, what are the key differences in the information that each report will highlight for you?

When you view a User acquisition report and a Traffic acquisition report, what are the key differences in the information that each report will highlight for you?

 

• A User acquisition report shows you the very first campaign/source/medium of the session. And the Traffic acquisition report shows you the campaign/source/medium of the last touch.
• A Traffic acquisition report shows you the very first campaign/source/medium that the user arrived at the site with. And the User acquisition report shows you the campaign/source/medium for the session.
• A Traffic acquisition report uses a data-driven attribution model to show you the campaign/source/medium that the user arrived at the site with. And the User acquisition report shows you the campaign/source/medium of the last touch.
• A User acquisition report shows you the very first campaign/source/medium that the user arrived at the site with. And the Traffic acquisition report shows you the campaign/source/medium for the session.