Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
- Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
- Campaigns that adopt Google’s AI spend more money to reach more customers.
- A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
- Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.