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Home » AI-powered Shopping Ads Certification Exam Answers » What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

by vmartinez

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

 

  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

or

  • Enhanced cost per click (eCPC)
  • Maximise conversion value
  • Viewable cost per impression (CPM)
  • Target return on ad spend (tROAS)

 

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