You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What is a benefit of Shopping ads?
- Shopping ads use a carousel format that allows for video, images and text that change based on the search query.
- Shopping ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping ads are highly customisable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping ads are a text-based-only format that’s easy to set up, using keywords and location as the minimum requirement for launching.