You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping ads and would like to track performance by product category (e.g. clothing) and gender. The client is passing the required and optional attributes for clothing in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping ads and would like to track performance by product category (e.g. clothing) and gender. The client is passing the required and optional attributes for clothing in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

 

• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s top Product group #2: Men’s top
• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s top Product group #1: Jumper Product group #2: Short sleeves
• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign for each gender, then set up product groups by clothing type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes