A gym equipment business called Gymnex feel like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimisation (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?
- Comparing other businesses’ websites against their own
- Checking the ‘Landing pages’ section in Google Ads
- Having a designer inspect the cosmetic side of the pages
- Reviewing the website’s funnel or flow