Tierra is the marketer for Far West Imports. They’re the project lead for a new smartphone app that will help customers to order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that Tierra assess the efficiency of the shopping basket and checkout features. Which Google service allows them to test the app’s UI and features?

Tierra is the marketer for Far West Imports. They’re the project lead for a new smartphone app that will help customers to order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that Tierra assess the efficiency of the shopping basket and checkout features. Which Google service allows them to test the app’s UI and features?

 

• Firebase A/B Testing
• SplitMetrics
• Optimizely
• Google Analytics 360