Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?
- Define a goal that he wants to achieve with an App campaign.
- Gather feedback from people who are already using his app regularly.
- Create a library of assets that he might use during the ad creation process.
- Conduct thorough research on apps belonging to similar businesses.