George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
- It’s when a user sees an ad containing a video asset, clicks on it and then proceeds to complete a conversion.
- It’s the total number of times that a user has seen an ad before eventually completing a conversion.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.