Which of the following asset types would not be accepted for an app campaign?
- Website
- Video
- Image
- HTML5
Explanation:
In an app campaign, the primary focus is on promoting and driving installations or engagements with a mobile application. Therefore, the **’Website‘** asset type would not be accepted. Unlike images, videos, and HTML5 creatives, which are designed to showcase the app’s features, benefits, or user experience directly within the ad, a website link directs users away from the app store environment, potentially disrupting the user journey and diminishing the campaign’s effectiveness in driving app installs or interactions. While HTML5, videos, and images can be tailored to provide a glimpse into the app’s functionality or highlight its key selling points, linking to a website diverges from the campaign’s objective of encouraging app-related actions. Thus, the exclusion of website assets aligns with the campaign’s focus on promoting the app itself rather than external web content, making it the correct answer option.