You work for a media agency and are looking to optimise your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
- Pause the campaign.
- Review the asset report labels.
- Duplicate the campaign.
- Add new assets that should perform better.
Explanation:
To optimize your client’s responsive display ads and boost performance, **reviewing the asset report labels** is the appropriate action to take. The asset report provides valuable insights into the performance of each asset within your ads, including headlines, images, and descriptions. By examining the asset report labels, you can identify which assets are performing well and which ones may need improvement. Assets labeled as low performing can be replaced or optimized to enhance the overall effectiveness of the ad. This approach allows you to focus your efforts on areas that are underperforming and make targeted adjustments to improve campaign performance without the need to pause the campaign or duplicate it unnecessarily. Additionally, by regularly reviewing the asset report labels, you can continuously refine and optimize your client’s responsive display ads to ensure they are delivering the best possible results.