You’re making your first video ad with the goal of driving consideration for your brand’s offering.How should you hero the product in this ad?
- Brand often, especially in the first five seconds.
- Brand only at the beginning of the ad.
- Brand often, especially in the last five seconds.
- Brand only at the beginning and end of the ad.
Explanation:
The correct answer is Brand often, especially in the last five seconds because emphasizing the brand towards the end of the video ad reinforces brand recall when viewers are most likely to remember what they’ve seen. By highlighting the brand at this crucial moment, you capitalize on the lingering impression created throughout the ad, effectively cementing the brand’s identity and message in the audience’s mind as they consider their options. This strategy is particularly effective for driving consideration, as it reminds viewers of the brand right before they decide on their next steps.