Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages that Performance Planner offers Rebecca? (Choose two)
- Performance Planner is free to use with any merchant-hosted shop front.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.