What does it mean when ad campaigns are optimised by Google’s AI?
- They use data-driven attribution to automate tasks, and the process has all the necessary data.
- They use AI and machine-learning technology to predict what will achieve the best conversion outcomes to optimise bidding, creative, etc.
- They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimising for those outcomes.
- They use basic tasks, then software, to automate those tasks and the process has all the necessary data.