You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: ‘restaurant tuscany’, ‘restaurant florence’, ‘3-star restaurant florence’ and ‘3-star restaurant abigaille florence’. The customer makes a reservation after clicking on your ad that appeared with ‘3 star restaurant abigaille florence’. Using the data-driven attribution model, what keyword would receive credit for the conversion?

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: ‘restaurant tuscany’, ‘restaurant florence’, ‘3-star restaurant florence’ and ‘3-star restaurant abigaille florence’. The customer makes a reservation after clicking on your ad that appeared with ‘3 star restaurant abigaille florence’. Using the data-driven attribution model, what keyword would receive credit for the conversion?

 

• The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e. 25% each) for the conversion.
• The first keyword would be attributed with the conversion, therefore the first keyword would receive 100% of the credit for the conversion.
• The last keyword would be attributed with the conversion, therefore the last keyword would receive 100% of the credit for the conversion.
• The conversion would be attributed to each keyword proportionally, therefore each keyword would receive credit for how much it contributed to the conversion.