With billions of searches on Google every day, how does Google AI help marketers maximise search ad performance?
- With Google AI, Ad Rank prioritises expected click-through rate over ad relevance, or vice versa.
- With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
- With Google AI, marketers no longer need to invest in high quality image assets.
- With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.