You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
- Custom audiences
- Life events
- Affinity audiences
- Demographics and detailed demographics
Explanation:
The correct answer is **Demographics and Detailed Demographics**. This option allows advertisers to precisely target their desired audience based on specific demographic criteria such as age, gender, and other detailed demographic attributes like parental status, marital status, education level, and more. In this scenario, where the target audience is defined as male users aged 35 to 44 years old, leveraging demographic targeting ensures that the campaign reaches the intended demographic group effectively. By utilizing Demographics and Detailed Demographics, advertisers can tailor their message and content to resonate with this specific demographic, increasing the likelihood of engagement and conversion. This targeted approach helps optimize the campaign’s efficiency by ensuring that the ad reaches the most relevant audience segment, thereby maximizing the return on investment (ROI) and achieving the campaign objectives more effectively.