You’re planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use
- Core performance metrics
- Brand Lift
- Viewability with Active View
- Forecasting reach of your YouTube campaign alongside print ads
Explanation:
When planning to run a Google Video campaign with a consideration goal and aiming to measure the number of people who watched the video, the most appropriate measurement solution to use is **Core performance metrics**. This option is the correct choice because core performance metrics provide essential insights into key performance indicators (KPIs) such as views, view-through rate (VTR), and watch time, allowing advertisers to track the reach and engagement of their video ads effectively. By leveraging core performance metrics, advertisers can assess the overall effectiveness of their campaigns in capturing viewer attention and driving consideration among the target audience. While Viewability with Active View measures whether ads are viewable to the audience, Brand Lift evaluates the impact of the campaign on brand metrics, neither of these solutions specifically addresses the need to measure how many people watched the video. Forecasting reach alongside print ads is unrelated to measuring video views on Google’s platform. Therefore, utilizing core performance metrics is the most appropriate and effective solution for measuring video views and evaluating campaign performance in a Google Video campaign with a consideration goal.