If you wanted to create new audiences for your e-commerce site through segmentation that made sense for your business – based on users who’ve made a purchase, for example –, which of these approaches would give you a predictive audience?
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who started checking out but didn’t complete the purchase
- You create an audience of users who are likely to purchase in the next seven days
- You create an audience of users who added items to their purchase wishlist