Which strategy is recommended to encourage as many site visitors as possible to share their email?
- Include an email collection pop-up feature to improve chances of email collection.
- Use a single sign-on (SSO) tool like Google or Facebook Connect, which can increase the email sharing rate by 20%-40%.
- Adjust the landing page strategy and always place the email-sharing at the checkout page only.
- Prioritize more discounts through email, which increases the lifetime value (LTV).
or
- Use a Single Sign-On (SSO) tool like Google or Facebook Connect, which can increase the email sharing rate by 20–40%.
- Include an email collection pop-up feature to improve chances of email collection.
- Prioritise more discounts through email, which increases the lifetime value (LTV).
- Adjust the landing page strategy and always place the email sharing on the checkout page only.