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Home » Privacy for Agencies and Partners Certification Exam Answers » Why can Smart Bidding continue to be effective after the deprecation of third-party cookies?

Why can Smart Bidding continue to be effective after the deprecation of third-party cookies?

by vmartinez

Why can Smart Bidding continue to be effective after the deprecation of third-party cookies?

 

  • Smart Bidding will remain durable because clients will rely on third-party media platforms for bidding.
  • Smart Bidding will continue to be a durable solution given its reliance on the UID 2.0 solution.
  • Smart Bidding will continue to be a durable solution given its reliance on first-party cookies.
  • Smart Bidding will remain durable since it’s fueled by combining clients’ conversion data with Google’s machine learning.

or

  • Smart Bidding will continue to be a durable solution given its reliance on the UID 2.0 solution.
  • Smart Bidding will continue to be a durable solution given its reliance on first-party cookies.
  • Smart Bidding will remain durable because clients will rely on third-party media platforms for bidding.
  • Smart Bidding will remain durable since it’s fuelled by combining clients’ conversion data with Google’s machine learning.

 

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