Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
- They began the evaluation between one to two weeks.
- They didn’t make optimizations or adjustments post-bid strategy launch.
- They reviewed performance data after conversion delay cycles passed.
- They began the evaluation after week four.