How does data-driven attribution work?
- It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
- It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
- It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
- It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
or
- It prioritises specific touch points and applies static logic to assign a constant value to a touch point along a conversion path.
- It credits on an arbitrary basis and may impact optimisations, particularly when leveraging automated bidding data.
- It uses country- or region-specific data to credit several consistent ad touch points across the Search network, specifically.
- It leverages an account’s historical data to credit the most impactful ad touch points across Search, YouTube and Display.