An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?
- Build strong creatives customised to their trainer products or offers.
- Use any Smart Bidding strategy to make bids across channels with AI.
- Separate their Google Merchant Center account from their Google Ads account to avoid overlap.
- Limit sharing audience data in order to allow AI to operate without human input.