How does Smart Bidding drive performance in a privacy-safe way?
- It improves the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels.
- It delivers maximum performance against a client’s goals by filling in any gaps in measurement with third-party cookies and pixels.
- It allows clients to reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.
- It uses a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.