vmartinez

A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for clothing, but they’re not sure how to structure the title in the feed. Which structure would you recommend?

 

• Brand (brand name) + Product type (i.e. category) + Availability (e.g. in stock, out of stock)
• Brand (brand name) + Attributes (i.e. colour, size) + Availability (e.g. in stock, out of stock)
• Brand (brand name) + Availability (i.e. in stock, out of stock) + Attributes (e.g. colour, size)
• Brand (brand name) + Product type (i.e. category) + Attributes (e.g. colour, size)

 

How are Shopping ads created?

 

• Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
• Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
• Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
• Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.

or

• The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
• The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
• Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
• Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.

or

• The product information in Merchant Center and the bid set in Google Ads helps Google’s system to determine which ad will show for a user’s search query.
• Keywords in Google Ads help Google’s system to determine which ad will show for a user’s search query.
• Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
• The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.

 

Which category type does irresponsible data collection fall under in the Google Ads Policy?

 

• Prohibited content
• Editorial standards
• Prohibited practice
• Restricted content

 

You work at a global company that delivers products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

 

• Shopping ads can be served by Google Merchant Center only.
• Shopping ads can be served by one Comparison Shopping Service (CSS).
• Shopping ads can be served by any Comparison Shopping Service (CSS) that you work with.
• Shopping ads can be served by Google My Business.

 

What are two ways that your shoppers can check out when purchasing an item? Choose two.

 

• Check out on Maps
• Check out on your website
• Check out on Display
• Check out in your local shop

 

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

 

• image_link
• availability
• product_type
• price