vmartinez

What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

 

• Broad match
• Phrase match
• Negative match
• Exact match

 

What’s the definition of a tag, as it pertains to digital advertising?

 

• A tag is a large snippet of code that’s placed on the conversion page of a website.
• A tag is a small snippet of code that’s placed on the conversion page of a website.
• A tag is a large snippet of code that’s placed on the home page of a website.
• A tag is a small snippet of code that’s placed on every page of a website.

 

How does experimentation contribute to a best-in-class measurement approach?

 

• Experiments are a way to validate and test insights.
• Experiments are used to drive a macro budget strategy.
• Experiments help assign credit across touchpoints.
• Experiments assist in the collection of multiple data points.

 

How should marketers evaluate their campaigns?

 

• Use lifetime value analysis to examine the impact to brand lift metrics.
• Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
• Check whether the result of a specific objective exceeded or fell short of its goal.
• Check whether all the budget was used for the campaign or not.

 

A marketing analyst is analysing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

 

• The click analysis report
• The attribution report
• The campaigns report
• The conversions report

 

What’s a benefit of importing Google Analytics conversions to Google Ads?

 

• The ability to provide Google Ads access to data that helps optimize bids
• The ability to link accounts in Google Analytics without auto-tagging
• The ability to let first-party data be sent from websites
• The ability to view historical data from before the import

or

• The ability to link accounts in Google Analytics without auto-tagging
• The ability to provide Google Ads access to data that helps optimise bids
• The ability to let first-party data be sent from websites
• The ability to view historical data from before the import