vmartinez

A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fuelling AI?

 

• It’s easily replicated by multiple teams within their organisation.
• It’s similar to competitor data and can be used to understand how others are performing.
• It’s a strong indicator of industry-wide performance for machine learning.
• It’s high quality and captures customer transactions that drive business results.

 

What are two ways that the Combination and assets report can help a marketer improve their creative assets’ performance? (Choose two)

 

• Identify new keywords to add to a campaign to improve asset reach.
• Use high-performing assets as inspiration for future creative assets.
• Identify opportunities to replace low-performing assets with assets that have better potential.
• Uncover budget limitations that may be restricting assets from showing in auctions.

 

A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two)

 

• Forecast the impact of different budgets to understand how performance may change.
• Identify the opportunity size for upcoming seasonal periods of increased sales.
• Review how much each keyword in a campaign has spent over the past month.
• Understand which billing method is best suited for an account.

 

What’s a benefit of negative keywords?

 

• Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
• A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
• Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
• Adding negative keywords can help prevent customers from leaving poor reviews about a business.

 

What’s a benefit of using broad match keywords?

 

• Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
• Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
• Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
• Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.

 

Which of the following is considered a best practice when creating a campaign experiment?

 

• Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
• After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
• When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
• Pick two or three metrics to evaluate campaign performance and determine the winner of a test.