Murphy is the owner of a user-focused organisation called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?
- Do web and app teams have aligned goals and strategies?
- Are the teams utilising the latest features in Google Ads?
- How many offline interactions does it take to create a conversion?
- What percentage of the marketing budget can accurate metrics quantify?