Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
- It allows you to decrease impressions in certain regions.
- It allows you to increase ad exposure to the same users.
- It allows you to reinvest your budget to reach new users.
- It allows you to decrease your unique reach.