You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like ‘cotton shirts’ and ‘linen shirts’. If the keyword can’t be replaced, however, you want the ad to serve the default phrase ‘sustainable shirts’. How should you set up this keyword insertion in Google Ads?

You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like ‘cotton shirts’ and ‘linen shirts’. If the keyword can’t be replaced, however, you want the ad to serve the default phrase ‘sustainable shirts’. How should you set up this keyword insertion in Google Ads?

 

• {keyword: sustainable shirts}
• {keyword: sustainable} shirts
• {keyword: cotton and linen shirts}
• {keyword: cotton and linen} shirts