The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?
- To understand the network performance of their website, revealing optimisation opportunities.
- To judge the popularity of their website compared to others, helping them better understand their market share.
- To find how close their campaign is from being optimised for performance to its full potential.
- To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.