Theo is looking to improve his Google search ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimisation score of 75%. What does this mean?
- The campaign is performing 25% under budget, as defined by Theo.
- The campaign could improve by following the listed recommendations in Theo’s account.
- The campaign is performing better than 75% of all search campaigns.
- The campaign needs a 75% improvement to be fully optimised for Theo’s goals.