You’re walking a new client through the basics of Google search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google search ad?
- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Targeting, ad formats, and bid strategies
- Queries, ad formats, and keywords
or
- Queries, marketing goals and search ads
- AI, bid strategies and creatives
- Targeting, ad formats and bid strategies
- Queries, ad formats and keywords