Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

 

• Encourage customers to shop in your preferred channel
• Meet customers wherever they’re at in their digital shopping journey
• Create a separate marketing strategy for online and offline channels
• Find different offline advertising channels to reach your customers