When might you use an omnichannel shopping campaign approach?
- When your ecommerce and in-store products have a strong overlap
- If you have separate online and offline budgets
- When your ecommerce and in-store products do not have a strong overlap
- If you don’t have a eCommerce website
or
- If you have separate online and offline budgets
- When your e-commerce and in-store products have a strong overlap
- When your e-commerce and in-store products do not have a strong overlap
- If you don’t have an e-commerce website