How does optimised targeting find new, high-performing audiences?
- It uses algorithms that collect data from the client’s landing page to find keywords that improve the quality score of the bid.
- It changes some of the campaign settings like Geo and language to offer a wider targeting for the audience.
- It builds on existing targeting inputs, including the client’s first-party data, whilst being powered by privacy-forward machine learning models.
- It uses Customer Match audiences from other accounts in the same category as the client, leveraging that information to find new users.