Why is optimised targeting a good fit for a cookieless world?
- Because it allows the use of third-party cookies without informing the users, whilst using machine learning algorithms that ensure user privacy.
- Because it was designed to be implemented with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.
- Because it optimises display and video campaigns to reach users who frequently accept to be tracked through cookies across sites.
- Because it relies on using first-party data, Google audiences and machine learning instead of third-party data.