Your client has lots of repeat customers and would like your help to reach consumers who will drive the highest conversion revenue in the future. How would you recommend that they achieve their goal using Smart Bidding?
- Recommend that your client uses enhanced CPC, as these are the metrics of the future.
- Recommend that your client uses historical purchase data and optimise towards lifetime value (LTV).
- Recommend that your client adds smart creatives like RSA to campaigns and ad groups.
- Recommend that your client doubles down on lead generation efforts to drive new purchasers.